Tarpaulins for Operation Smile Philippines
Through the initiative of Chatters Care For Kids Inc, in partnership with the Light Rail Transit Authority (LRTA), and with the help of bloggers and other sponsors, 62 tarpaulins were posted inside the stations of LRT line 1 and 2 to help Operation Smile Philippines in mapping patients with cleft deformities from all over Metro Manila.
A tarpaulin posting ceremony was held last Friday, October 12, 2012 at 10am at the Central LRT 1 Station, led by the President and Executive Director of Operation Smile Philippines – Mr. Roberto J. Manzano, LRTA Public Relations Division Manager – Ms. Evelyn E. Paragas, Information Officer IV – Ms. Sharon Mondala , Chief Safety Officer Security and Safety Division – Engr. Edgar Dela Cruz, Line 1 Station Operations Division Manager - Mr. Joseph Hagos, Public Relations Officer 1 – Ms. Remer Cuarez and President of Chatters Care For Kids Inc. – Mr. James B. Mason.
These tarpaulins contain complete information on how to register a patient with cleft deformity through mobile texting. The tarpaulins are visible in all 31 stations of LRT 1 (Roosevelt to Baclaran) and LRT 2 (Recto to Santolan) inside the lobby or ticket selling area.
With their colorful fonts, these tarpaulins will surely catch the attention of the 400,000 passengers of LRT 1 each day or 13-14 million passengers per month and 200,000 passengers of LRT 2 each day or 5-6 million passengers per month (statistics source: lrta.gov.ph).
According to Operation Smile Philippines President and Executive Director – Mr. Roberto J. Manzano, This tarpaulin posting in LRT is a more effective way of delivering information to the people, much powerful than a tv or radio ad.
In celebration of its 30th anniversary, Operation Smile Philippines will be conducting simultaneous medical missions in November and December in various parts of the country, including Manila. Free reconstructive surgery will be done by local and international medical volunteers to patients with cleft deformities.